n a decisive artistic move, Alternative Influence releases their latest single, “Time 4 Her to Shine,” an anthem dedicated to the ascendancy of women’s football. This release coincides strategically with the forthcoming UEFA Women’s EURO 2025, set to unfold in Switzerland this July. Here, the formidable England Lionesses will endeavor to retain their championship title.
The track, imbued with emotional resonance, is accompanied by two distinct official music videos. These visual accompaniments encapsulate the spirited ambiance characteristic of Wembley Way, as fans congregated for England’s triumph over Spain this past February. The videos adeptly showcase authentic match footage of the England Lionesses, celebrating the exhilaration, revelry, and inclusiveness that epitomizes the women’s football realm. The portrayal of diverse supporters, comprising families, children, and women from varied demographics, offers a powerful juxtaposition to the sometimes aggressive nature observed in the men’s game, underscoring the welcoming and community-oriented ethos of women’s football.
Frontman Lee Devenport remarks, “Having actively followed the women’s game since 2016, witnessing its expansion has been immensely gratifying. The national team’s victories have galvanized domestic clubs, culminating in grassroots football featuring as many junior girls’ teams as boys’ teams—it has firmly ingrained itself in the football fabric.”
To mark the campaign’s initiation, 4,000 promotional cards will be distributed to fans attending the England vs Belgium match at Ashton Gate, Bristol, on Friday, April 4th. Furthermore, Alternative Influence proudly sponsors Radcliffe Women FC, competing in the North West Women’s League Division 1, epitomising the band’s dedication to promoting women’s football at all tiers.
The single will be accessible across an array of platforms, including Spotify, Apple Music, TikTok, Deezer, and others. The band’s revamped website now prominently features the official cover art for the single alongside pertinent links.
For further engagement with Alternative Influence, interested parties are encouraged to follow their official channels.